Denim Day
Wear denim on Wednesday, April 29th as a visible sign of support for survivors.
Services Empower Rights of Victims (SERV) leads a Denim Day campaign, along with other activities and events to raise awareness during the month of April in recognition of Sexual Assault Awareness Month.
Denim Day is a call to action for all people to stand up for the health and safety of everyone in the community.
Take the pledge and consider a $5 contribution to SERV Denim Day to support crisis intervention services for victims and survivors of sexual violence, including a 24/7 hotline, counseling, safe housing, and advocate accompaniments to hospitals, police stations, and the court. You contribution will support victims and survivors of sexual violence.
History of Denim Day
In 1998, an Italian Supreme Court decision overturned a rape conviction because the victim wore jeans, reasoning she must have helped her attacker remove them. Enraged by the verdict, women in the Italian Parliament protested by wearing jeans to the steps of the Supreme Court. Wearing jeans became an international symbol of protest against erroneous and destructive attitudes about sexual assault. Denim Day was launched in the United States in 1999, and it was officially adopted in New Jersey in 2010.
Coordinating a Denim Day at your school or workplace? Taking a stand on your own? We want to hear from you and provide you with the tools to mobilize your community as you raise awareness against violence.
Make a Donation
Are you wearing jeans in support of Denim Day this April? Enhance your impact by investing $5 for every day you wear denim.
Download the Denim Day Toolkit
Coordinating Denim Day in your school or workplace? Our toolkit will help you track participants, collect donations, and help you spread the word.
