Wear denim on Fridays in April as a visible sign of support to end sexual violence in your community. 

You can take a visible stand against violence in our community by encouraging your friends, family, coworkers, and classmates to take the Denim Day Pledge, wear denim on Fridays in April, and make a donation of $5 to support survivors of sexual violence. 

Sexual violence has become so prevalent that the Centers for Disease Control and Prevention considers it one of the fastest growing epidemics in the nation.  Denim Day is a month-long campaign to raise awareness and bring an end sexual violence in our community.  

Our Services Empower Rights of Victims (SERV) team leads the Denim Day campaign, along with other activities and events to raise awareness during the month of April in recognition of Sexual Assault Awareness Month.  Denim Day is a call to action for all people to stand up for the health and safety of everyone in the community.

Your donation in support of Denim Day will support crisis intervention services for victims and survivors of sexual violence, including a 24/7 hotline, counseling, safe housing, and advocate accompaniments to hospitals, police stations, and the court.  


History of Denim Day

In 1998, an Italian Supreme Court decision overturned a rape conviction because the victim wore jeans, reasoning she must have helped her attacker remove them. Enraged by the verdict, women in the Italian Parliament protested by wearing jeans to the steps of the Supreme Court. Wearing jeans became an international symbol of protest against erroneous and destructive attitudes about sexual assault. Denim Day was launched in the United States in 1999, and it was officially adopted in New Jersey in 2010. 

Register & Take the Pledge

Coordinating a Denim Day at your school or workplace? Taking a stand on your own? We want to hear from you and provide you with the tools to mobilize your community as you raise awareness against violence. 

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Take Action

Make a Donation

Are you wearing jeans in support of Denim Day this April? Enhance your impact by investing $5 for every day you wear denim.

Download the Denim Day Toolkit

Coordinating Denim Day in your school or workplace? Our toolkit will help you track participants, collect donations, and help you spread the word.


Our Services Empower Rights of Victims (SERV) program hosts activities and events to help raise awareness and promote an end to violence throughout the month of April in recognition of Sexual Assault Awareness Month.

To find out what events are planned this April, check out SERV’s calendar of events.